There are a lot of crazy things out there
Buy in Bulk
Some NFT communities give back to their community and run promotions for members who are planning on bulk buying to buy 5 and get one free for example Lil Baby Doodles X performed this to its members during its minting process.
Participating in Raffles on Discord communities
Once you are a member of some of these NFT communities some of them give our announcements to their members who own a particular NFT in their collection but not the whole collection so they end up doing raffles to layer members